Nike Battlegrounds is the ultimate summer basketball one-on-one tournament that took place in NYC, LA, Chicago, Atlanta, Philly and Toronto during the summer of 2003. A king of the court was crowned in each city then the kings from each city battled it out in a one-on-one street ball game in NYC. It was epic. The winner of the championship tournament was crowned the Battlegrounds King and won a Nike billboard appearance and a cash prize. The program, produced by Wieden & Kennedy/Radical Media, aired on MTV in September 2003 to rave reviews and strong ratings.

Nike Battegrounds is one-part Survivor (Reality TV smash), two-parts And1 Ball Access (over 100k units shipped), one-part Hoop Dreams ($7-million theatrical), and all Nike (America’s biggest sports brand!)…A potent mix of behind the scenes drama, on-court action, and spine-tingling suspense. Nike Battlegrounds raises the bar for sports related programming…